Name: One Million Followers
ISBN: 9781946885371

Brendan Kane

Social media expert for big-name companies and celebrities shares insider advice for reaching a large audience in a short time and growing a follower base organically.

How I Built a Massive Social Following in 30 Days

One Million Followers

Rina

Over 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention. This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms. How can you make a significant impact in the digital world and stand out among all the noise? Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how—in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog—and now he’ll share his secrets with you. In One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, Snapchat, and LinkedIn. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including: Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google Ray Chan, CEO and cofounder of 9GAG Julius Dein, internet personality and magician with nearly 16 million Facebook followers Mike Jurkovac, Emmy Award–winner and creative director of will.i.am and the Black Eyed Peas Phil Ranta, former COO of Studio71 and VP of network at Fullscreen Eamonn Carey, managing director at Techstars London Jonathan Skogmo, founder and CEO of Jukin Media, Inc. Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.

Sierra Nguyen

This book is so informative and inspiring. The book offers you ideas on how to leverage your marketing on different social media platforms: Facebook, Instagram, YouTube, Snapchat, and even LinkedIn. What I love most about the book is its focus on the quality of content and value that influencers can offer to their followers, instead of just simply hacks and tricks to increase your numbers.

The title of the book is catchy, although acquiring a million followers in a month is possible (this book will show you how, especially on Facebook), as most things in life, this accomplishment will require a lot of time, effort, and even money (for ads, video production, etc.). 

I find the recap at the end of each chapter pretty helpful; it sums up the essence of what's covered in the chapter (of course it can't replace the content inside each chapter). So, if you want to learn the core lessons but don't have time to read the whole book, read the chapter recaps!

One Million Followers How I Built a Massive Social Following in 30 Days

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