WTF?: What's the Future of Business? Changing the Way Businesses Create Experiences

"In today’s rapidly changing digital environment,Darwinism is alive and well. What’s the Future ofBusiness doesn't just explore trends and theories; itintroduces a dynamic, actionable path to transformation." —Evan Greene, CMO, The Recording Academy,Producers of the GRAMMY Awards Rethink your business model to incorporate the power of "user"experiences What’s the Future of Business? will galvanize a newmovement that aligns the tenets of user experience with the visionof innovative leadership to improve business performance,engagement, and relationships for a new generation of consumerism.It provides an overview of real-world experiences versus "user"experiences in relation to products, services, mobile, socialmedia, and commerce, among others. This book explains whyexperience is everything and how the future of business will comedown to shared experiences. Aligns the tenets of user experience with the concepts ofinnovative leadership to improve business performance andengagement and to motivate readers to rethink business models andcustomer and employee relationships Motivates readers to rethink business models, products andservices, marketing, and customer and employee relationships withdesired experiences in mind Brian Solis is globally recognized as one of the most prominentthought leaders and published authors in new media, and is theauthor of Engage! and The End of Business asUsual! Discover how user experience design affects your business, andhow you can harness its power for meaningful revenue growth