Mindless Eating: Why We Eat More Than We Think

Carefully conducted studies over many years show the same thing: that our eating habits are almost entirely unconscious, and can be influenced by hundreds of outside factors. In fact, every one of us makes over two hundred decisions about eating every day, and of those, ninety per cent are made without any conscious decision. qBy gaining knowledge of your eating habits, he demonstrates that it is entirely possible to lose a stone in weight. While detailing his simple and fascinating studies, Dr. Wansink explains how people don t eat calories, they eat volume, how we are manipulated by brand and appearance, and what your favourite comfort food says about you.