Conversational Capital How to Create Stuff People Love to Talk about

Embed 'remarkableness' into all your products and services . . . so that customers are compelled to purchase! •Discover the 8 ways of embedding interest, choose the best methods for any product or service, then reap the rewards. •From the co-founder of Sid Lee, the agency that drives winning word-of-mouth for brands ranging from Cirque du Soleil Lifestyle Group to Adidas to Red Bull. •Supported by a $250,000 worldwide viral marketing campaign!