Cradle to Cradle
Clever
Exciting
Feel good

Cradle to Cradle Remaking the Way We Make Things

A manifesto for a radically different philosophy and practice of manufacture and environmentalism "Reduce, reuse, recycle" urge environmentalists; in other words, do more with less in order to minimize damage. But as this provocative, visionary book argues, this approach perpetuates a one-way, "cradle to grave" manufacturing model that dates to the Industrial Revolution and casts off as much as 90 percent of the materials it uses as waste, much of it toxic. Why not challenge the notion that human industry must inevitably damage the natural world? In fact, why not take nature itself as our model? A tree produces thousands of blossoms in order to create another tree, yet we do not consider its abundance wasteful but safe, beautiful, and highly effective; hence, "waste equals food" is the first principle the book sets forth. Products might be designed so that, after their useful life, they provide nourishment for something new-either as "biological nutrients" that safely re-enter the environment or as "technical nutrients" that circulate within closed-loop industrial cycles, without being "downcycled" into low-grade uses (as most "recyclables" now are). Elaborating their principles from experience (re)designing everything from carpeting to corporate campuses, William McDonough and Michael Braungart make an exciting and viable case for change.
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Nota@notarein
5 stars
Feb 22, 2023
Clever
Exciting
Feel good
Convincing
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Cal Desmond‐Pearson@social-hermit
4 stars
Sep 24, 2022
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Samuel Dellicour@samdee
4.5 stars
Feb 11, 2023
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Anna Loverus@annaloverus
4 stars
Apr 3, 2022
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Ben Barry@benbarry
4 stars
Jan 13, 2022
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Stevie Blundell@shibaunited
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Dec 24, 2021
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Elaine Nguyen@elainenguyen
5 stars
Nov 17, 2021
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Jessica Lord@jlord
5 stars
Nov 12, 2021
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Christian Beck@cmbeck
3 stars
Sep 26, 2021
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Danny White@danny
4 stars
Sep 22, 2021
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Doug Clinton@dclinton
4 stars
Sep 14, 2021
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Sabrina Zielinski@sabrinazielinski
5 stars
Sep 3, 2021
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Teshia Treuhaft@teshia
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Aug 12, 2021
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Erendira Garcia@erendira
5 stars
Jul 28, 2021
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Dustin Wyse-Fisher@dwysefisher
4 stars
Jul 26, 2021