Name: Crossing the Chasm
ISBN: 9780060517120

Geoffrey A. Moore

Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.

Marketing and Selling Disruptive Products to Mainstream Customers

Crossing the Chasm

The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and the early majority. While early adopters are willing to sacrifice for the advantage of being first, the early majority waits until they know that the technology actually offers improvements in productivity. The challenge for innovators and marketers is to narrow this chasm and ultimately accelerate adoption across every segment. This third edition brings Moore's classic work up to date with dozens of new examples of successes and failures, new strategies for marketing in the digital world, and Moore's most current insights and findings. He also includes two new appendices, the first connecting the ideas in Crossing the Chasm to work subsequently published in his Inside the Tornado, and the second presenting his recent groundbreaking work for technology adoption models for high-tech consumer markets.

Crossing the Chasm, 3rd Edition

Nast

Crossing the chasm is a must read for high tech go-to-market. The basic ideas of this book have penetrated the startup culture, yet the details and craft with which Moore breaks down the issue is fairly unknown to the general public.

This book should be a mandatory read for anyone involved in Innovation.

John Philpin

no pint in marking this book to re read - i use it -and the successors - tornado and fault line - not to forget darwin - each works in its own right - each is applicable - even today - MASSIVE fan of the books, the chasm theory, the chasm group and Geoff. 

And yes - i did finish this book before it was published - i read the first edition !

Crossing the Chasm Marketing and Selling Disruptive Products to Mainstream Customers

Reviews

Highlights