Personality and Persuasion

Personality and Persuasion Need for Cognition Moderates the Persistence and Resistance of Attitude Changes

Curtis P. Haugtvedt, René M. Stulz, Jeffrey Duane Ford, Frank Darr, Douglas A. Schroeder, John C. Fellingham, John D. Lyon, Randolph Marvin Russell, Stephen M. Hills, Stephen M. Smith — 1987

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