Social Paranoia How Consumers and Brands Can Stay Safe in a Connected World

Social networking sites can be scary places. When the whole world is connected, anything can happen and it can happen at lightning speed. Social paranoia is the feeling you get when you hesitate before posting an update. It's the feeling you get on a Saturday morning after drunkenly texting your ex the night before. The feeling you get when your friends won't stop posting about their perfect lives, making your own life look boring in comparison. Social Paranoia: How Consumers and Brands Can Stay Safe in a Connected World is the true story of how sometimes the updates that you post come back to haunt you. Filled with real case studies and practical advice, it's a guidebook for everyone who has an online presence from consumers to massive corporations. Sometimes, people really are out to get you. Be afraid. Be very afraid.