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Building Strong Brands
David A. Aaker
—
1996
Advises corportations on the functions of brands, offers strategies for marketing them, and presents success stories from the marketplace
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Reviews
Erica Heinz
@ericaheinz
4 stars
May 21, 2022
Vandhana Tharini
@vandhanatharini
4 stars
Apr 13, 2022