Principles and Practice of Marketing

Principles and Practice of Marketing

David Jobber2004
Contains introductory marketing modules at undergraduate or MBA level. This book covers topics led by contemporary practice and informed by research. It offers lecturers and students a range of cases, vignettes and adverts, a variety of Internet exercises, ethical dilemmas and chapter reviews, and a package of extra resources online.
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Photo of Neveen Badr
Neveen Badr@faustianacademia
3 stars
Nov 5, 2021
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Gregor Gross@gregorgross
4 stars
Nov 2, 2021