The 7 Keys to Effective Web Sites

This book defines the seven habits or principles of successful, destination Web sites: (1) visually appealing, (2) valuable, useful or fun, (3) current and timely, (4) easy to find and use, (5) intuitive on-page navigation, (6) few annoying features, and (7) responsive to its user. Learn how to make your corporate Web site a destination to which customers will return again and again.