Carrie Hane

Mike Atherton

With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices? In Designing Connected Content, Mike Atherton and Carrie Hane share an end-to-end process for building a structured content framework. They show you how to research and model your subject area based on a shared understanding of the important concepts, and how to plan and design interfaces for mobile, desktop, voice, and beyond. You will learn to reuse and remix your valuable content assets to meet the needs of today and the opportunities of tomorrow. Discover a design method that starts with content, not pixels. Master the interplay of content strategy, content design, and content management as you bring your product team closer together and encourage them to think content first. Learn how to Model your content and its underlying subject domain Design digital products that scale without getting messy Bring a cross-functional team together to create content that can be efficiently managed and effectively delivered Create a framework for tackling content overload, a multitude of devices, constantly changing design trends, and siloed content creation

Plan and Model Digital Products for Today and Tomorrow

Designing Connected Content

Jaydee (she/her)

Not every benefit of adopting structured content will be felt right away. In the short term, you'l build an eficient, richly linked ecosystem that helps users find what they're looking for and helps your content creators focus on what they do best. You'll be shaping your content into small, sharable, reusable pieces to get the most use out of them. You'll have a clear strategy for which Content is most useful to invest in.

Structured content is a lens into content strategy. Applying structure helps you get the right information to the right people at the right time without re-creating it time and again. This is the basis of content strategy, which advocates a content-first approach to projects. Not just writing the right content, but creating it the right way to be useful and usable.

Designing Connected Content quotes

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