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Markenmanagement im Handel
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Markenmanagement im Handel Von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen Strategien — Konzepte — Praxisbeispiele

Dieter Ahlert, Dirk Schneider, Peter Kenning — 2013
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Das erste wirklich umfassende Buch zum Markenmangement im Handel.

In print

Bookshop.orgAmazonBook OutletWorld of BooksScholastic

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KoboAmazon

Audiobook

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Library

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