Doc Searls

Describes an economy driven by consumer intent, where vendors must respond to the actual intentions of customers instead of vying for the attention of many.

When Customers Take Charge

The Intention Economy

Rohit Gupta

A great book that brings forward the need of designing impartial system in the "new" economy. A system where consumers will "be able" to "manage" their "relationship" with sellers. The book is backed by heavily researched content and is a joy to read as a User focus group member in design and technology domains. However, I do feel that the book is feebly stretched and starts getting a bit redundant. Redundant is good for the memory but bad if it gets uninteresting.

I would recommend reading it though.

The Intention Economy When Customers Take Charge

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