Eli Altman

DON'T CALL IT THAT is a step-by-step workbook that will guide you through the naming process. A Hundred Monkeys Creative Director, Eli Altman, will help you develop attention grabbing names that speak to your audience and establish the seed of your brand.

A Naming Workbook

Don't Call It That

This is a helpful workbook if you are struggling to give your company or product an interesting name. The author points out repeatedly it’s actually a bigger risk to go with something boring or generic. Basing your name on available URLs is actually a bad idea. So is asking your friends for their opinions on your name. The final chapter has some helpful info from a U.S. trademark attorney, too.

https://nicksimson.com/notes/no-more-boring-names/

Nick Simson

This is a helpful workbook if you are struggling to give your company or product an interesting name. The author points out repeatedly it’s actually a bigger risk to go with something boring or generic. Basing your name on available URLs is actually a bad idea. So is asking your friends for their opinions on your name. The final chapter has some helpful info from a U.S. trademark attorney, too.

https://nicksimson.com/notes/no-more-boring-names/

Don't Call It That A Naming Workbook

Reviews