Duncan J. Watts

A narrative exploration of how the concept of common sense is inadequate in today's complex world draws on multiple disciplines to offer insight into the sources of such topics as popularity, economics and self-deception.

Once You Know the Answer

Everything is Obvious

Vijayasarathy Muthu

a given behavior in terms of some combination of motivations, incentives, perceptions, and opportunities until they have, in a word, rationalized the behavior-they do not feel that they have really understood 

Everything is Obvious quotes

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