How to Launch a Brand Ed. 2 Workbook Edition

Your Comprehensive Guide to Launching a Brand: from Positioning to Naming and Brand Identity. In this fully updated and revised second edition of the book we share expert insights based on nearly two decades of professional experience transforming new product and service ventures from ideation phases to tangible brand realities. Each of the key phases of preparing for a brand launch are broken down into practical guidelines designed to help you make key branding decisions along the way.