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The Art of Woo
Using Strategic Persuasion to Sell Your Ideas
G. Richard Shell,
Mario Moussa
—
2007
Explains that the selling of ideas is a matter of encouraging others to share one's beliefs in a guide for salespeople that invites readers to self-assess their persuasion personality and build on natural strengths.
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Erin Noel
@erinhnoel
4 stars
Jan 9, 2022