Name: Culturematic
ISBN: 9781422143292

Grant David McCracken

Provides an experimental approach to innovation, using such popular culture examples as NFL Films, Starbucks, and J. Crew to show how success can be achieved through prototyping and testing.

How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-year Symphony, and ROFLcon Memes Will Help You Create and Execute Breakthrough Ideas

Culturematic How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football, Burning Man, the Ford Fiesta Movement, Rube Goldberg, NFL Films, Wordle, Two and a Half Men, a 10,000-year Symphony, and ROFLcon Memes Will Help You Create and Execute Breakthrough Ideas

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