
Grouped How small groups of friends are the key to influence on the social web
Reviews

If you're working on products, and you think you want to do anything social (you do) please read Grouped. One of my big pet peeves recently has been the overwhelming feeling that to make something "social" you just post to Twitter or Facebook. That isn't what social is. Grouped does a great job of explaining how you can use peoples' connections to actually create value, and deals with the topic at a much deeper level. I'm not going to try to summarize everything here, because the book is already concise and more eloquent than I am. If you read the book and want more (or can't wait for the book to arrive) he has fantastic insights around how social interactions will shape the web in a deck here: http://www.slideshare.net/padday/the-... or in this fantastic talk from the Adapative Path UX week: http://vimeo.com/29576241 Please. For my sanity if I ever have to work with you on something, read this book.


