Name: Hey, Whipple, Squeeze This
ISBN: 9781119164005

Luke Sullivan

Revised edition of the author's Hey Whipple squeeze this!, 2012.

The Classic Guide to Creating Great Ads

Hey, Whipple, Squeeze This

The new edition of the book readers call the bible for advertising Hey Whipple, Squeeze This, 6th Edition, offers an eye-opening take on a rapidly evolving industry. Creativity—while critical—is no longer enough to succeed in advertising. Hey Whipple provides you with the necessary tools to navigate the field’s changing digital landscape and move your career forward. From learning how to tell brand stories to creating content on Instagram, YouTube, and TikTok, previous editions of this book have captured the imagination of up-and-coming advertising stars and established voices for over 20 years. In this fully updated edition, you’ll explore: How advertising has changed over the last five years and how to change with it How to turn a good idea into a great campaign and work effectively in all media channels How to protect your work and succeed in the industry without sacrificing your ideals Perfect for early-career advertising professionals and students of media, communications, content creation, and writing, Hey Whipple, Squeeze This remains the gold standard reference to help you turn out impressive and compelling work.

The Classic Guide to Creating Great Advertising

Hey Whipple, Squeeze This

Stephen Schenkenberg

A new, revised edition of the classic bestseller In this second edition of the irreverent, celebrated book, master copywriter Luke Sullivan looks at the history of advertising, from the good, to the bad, to the ugly. Updated to include the latest campaigns, this edition also features two extended final chapters, with in-depth prescriptions for building a career in advertising and a real-world look at the day-to-day operations of today's ad agencies. Among the most disparaged campaigns in advertising history, the Mr. Whipple ads for Charmin toilet paper were also wildly successful. Sullivan explores the Whipple phenomenon, examining why bad ads sometimes work, why great ads fail, and how advertisers can learn to balance creative work with the mandate to sell products. Luke Sullivan (Atlanta, GA) is the Chief Creative Officer at West Wayne, an Atlanta-based agency, and an award-winning copywriter with over twenty years of experience in the business at some of the elite agencies in America-Fallon McElligott and the Martin Agency.

Hey, Whipple, Squeeze This The Classic Guide to Creating Great Ads

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