Hipster Business Models How to Make a Living in the Modern World

"Creating a new product and finding customers has gotten easier in the twenty-first century. This can partly be attributed to the march of technological progress. But there is another factor at play: a growing willingness to try new entrepreneurial ideas, even if they appear silly at first. ... the second book by Priceonomics tells the stories of people who have capitalized on these changes to make a living in the modern world. These are people who tried new things - crowdfunding instead of bank loans, food trucks instead of restaurants, public launches instead of patents. They took big risks, learned how to do things on their own, and fought through major setbacks."--Back cover.