Name: Hooked
Rating: 3.967741935483871 (155 reviews)
ISBN: 9789089652713

Nir Morechay Eyal

hoe je mensen 'verslaafd' maakt aan je product

Hooked

katay

Nir Eyal

Ryan Hoover

How do successful companies create products people can't put down? Why do some products capture widespread attention while others flop? What makes us engage with certain things out of sheer habit? Is there an underlying pattern to how technologies hook us? Nir Eyal answers these questions (and many more) with the Hook Model - a four-step process that, when embedded into products, subtly encourages customer behaviour. Through consecutive 'hook cycles,' these products bring people back again and again without depending on costly advertising or aggressive messaging. Hookedis based on Eyal's years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder - not abstract theory, but a how-to guide for building better products. Hookedis written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behaviour. Eyal provides readers with practical insights to create user habits that stick; actionable steps for building products people love; and riveting examples from the iPhone to Twitter, Pinterest to the Bible App. 'The most high bandwidth, high octane, and valuable presentation I have ever seen on this subject.' Rory Sutherland, Vice-Chairman, Ogilvy & Mather 'The book everyone in Silicon Valley is talking about.' Boris Veldhuijzen van Zanten, founder of The Next Web 'Hookedgives you the blueprint for the next generation of products. Read Hooked or the company that replaces you will.' Matt Mullenweg, founder of Wordpress 'You'll read this. Then you'll hope your competition isn't reading this. It's that good.' Stephen Anderson, Author of Seductive Interaction Design'An essential crib street for any start-up looking to understand user psychology.' Dave McClure, founder of 500 Starups

How to Build Habit-Forming Products

If you want to enhance your product design/building with behavioral psychology that’s proven to work, read this.

Julian Paul

Revised and Updated, Featuring a New Case Study How do successful companies create products people can’t put down? Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging. Hooked is based on Eyal’s years of research, consulting, and practical experience. He wrote the book he wished had been available to him as a start-up founder—not abstract theory, but a how-to guide for building better products. Hooked is written for product managers, designers, marketers, start-up founders, and anyone who seeks to understand how products influence our behavior. Eyal provides readers with: • Practical insights to create user habits that stick. • Actionable steps for building products people love. • Fascinating examples from the iPhone to Twitter, Pinterest to the Bible App, and many other habit-forming products.

siegs

Very succinct and to the point. The examples in the last 1/3 of the book are longer-winded, but the first 2/3 is immediately applicable advice for anyone building a software product.

Outlines a model for innovating engaging products that encourage profitable customer behavior without costly advertising or aggressive messaging, drawing on the author's experiences as a startup founder to identify specific actionable steps.

How to Build Habit-forming Products

Jackie Zhang

Great book about building products, especially if you are starting out.
I would recommend this for all product designers at all levels!

Has really nice examples of how some of the principles that the book teaches is applied, however I do wish that Nir went a bit more in-depth on how to use these principles for good as a lot of them is very obvious how you can use it to do harm or make your users addicted to your application.

A no-brained for those interested in psychology and building products that stick. Would recommend keeping this as your companion and referring to it at different times in your product journey.

Kelly Kim

Lewis Ngugi

If you are into psychology and behavioural science and are super interested in building great products or services, this is the book for you. I love how using the examples in the book you find your self borrowing the concept and trying to experiment with already existing products and it actually makes a lot of sense! After reading the book, do subscribe to the authors blog, really insightful.

Aamna

One of the best non-fiction books I've read.

Amazing for product designers. This book really breaks down the psychology of what makes good products stick 

Danielle Rose

A great insight into what made the digital products of yore so sticky. As a toolkit however there’s an insidious truth that it enabled a generation of designers to build feedback loops inspired by gambling into their games and products. 

Shad Gibran

Learn how to design habit-forming products with a valuable guide that explores the psychology of habit formation and provides actionable strategies for ethical and user-focused product design.

Felipe Saldarriaga 

una guía completa para entender como te enganchas a algo, más en este mundo rodeado de tecnología. puedes sacarle el lado positivo para diseñar estrategias que te ayuden a generar nuevos hábitos positivos para tu vida :D

Angelica Echeverry

Me encantó este libro. Cómo usar el estilo de vida, el generar hábitos después de la compra o el uso de un producto sin manipular a las personas, solo utilizando recursos que siempre han estado ahí y no han sido aprovechados. 
Somos seres humanos y debemos hacer cosas que faciliten nuestra vida en muchos sentidos y qué mejor que hacerlo desde nuestro talento y gran servicio.

Arturo Hernández

This is a very short book that includes a 4-step framework to create habit forming products. It also talks about a Manipulation Matrix in order to understand how to use your addictive creations power for the greater good.

Must read for Product designer and UX people in general. In addition to learning how products can hook people up, you also become educated on the topic and what you might do differently on your phone, based on your own behaviour. 

This book without a doubt makes us all think in a deep but intuitive manner about the nature of human condition and what actually ticks us from a design and psychological perspective.

Ketan Nayak

This book gives a great overview of the psychology that goes building habit-forming products. Particularly describes the 4 specific steps of the Hook model and includes lots of real world examples of how habit-forming traits have been embedded into everyday products.

Nour sabrine

If you are into marketing, business, startups, an entrepreneur or a tech savvy who wants to launch a project, then this book is a brilliant start. 
the layout is simple, with actionable steps at every chapter and examples to better explain the theory. 


for more you can check this guide : https://www.instagram.com/thebonsaibo...

Ahmed Salem

I read a lot of articles about how some clever people design and implement addicted products and services.

What this book add to my knowledge, is the the tighten workflow of how to initiate this addiction relationship with the customer and how to maintain it.

This is very recommended for you in case you are in the process of designing a new product or service.

Nelson Zagalo

"Hooked" (2014) é mais um livro que procura o santo Graal do design de experiência: um modelo capaz de criar engajamento ótimo com qualquer aplicação, processo, serviço ou produto. O livro é interessante, dando conta de muito do que se vai fazendo na área, embora não aprofunde nada de novo (mesmo tendo em conta o ano de publicação, 2014), para quem já esteja dentro do UX ou IxD e tenha lido as referências da área. Recupera um conjunto de teorias e modelos, e tenta o seu mix. É mais uma proposta modelo, e como tal merece a nossa atenção, pois pode servir a determinados grupos ou para determinadas situações.

Podem ler o resto no Blog:
https://virtual-illusion.blogspot.com...

Kyle McCormick

Good concepts but verbose and repetitive in their explanation.

Julia R

Gives clear instructions on how to manipulate people with digital products without any meaningful or nuanced reflection on the ethical side. Based on his ethics matrix, Facebook is all virtuous, since Zuckerberg has a profile on the platform as well.

Lance Willett

This important survey of product design and user behavior describes how to make your product indispensable by creating a habit where people are triggered to take an action that creates a reward. Then hopefully compels them to come back to invest more and find lasting success for themselves — and subsequently for your business, too.

The ultimate goal of a habit-forming product is to solve the user’s pain by creating an association so that the user identifies the company’s product or service with the source of relief.

The book includes a clear warning: keep in mind that manipulative tactics can be used both for good and nefarious purposes.

Building effective hooks means answering these questions.

1. What do people really want? What pain is our product relieving? (Internal trigger)
2. What brings people to our service? (External trigger)
3. What is the simplest action they can take in anticipation of a reward, and how can we simplify our product to make this action easier? (Action)
4. Are people fulfilled by the reward yet left wanting more? (Variable reward)
5. What “bit of work” do people invest in our product? Does it load the next trigger and store value to improve the product with use? (Investment)

Abhijeet Wankhade

Even though published in 2013, the Hook Model still holds up. Designers are already familiar with most of the concepts mentioned in the book. The book helps you have the vocabulary and some associated research to expand on some topics. 

Ok, now to the question of the morality of using these ideas. It has not been explained clearly or talked about at length in the book. Had this been written in the past couple of years, I’m sure the topic of morality would require attention. But it nonetheless leaves you wanting for more.

Considering the length of the book, I’d suggest going through it once. It is not too hard to comprehend, and if you go through the bibliography, you might find citations to some fascinating research, which I think is more valuable than the book itself.

Adam

After hearing Nir give a local talk at a user group, I knew I had to check out his book. It's been on my list to read for far too long. The concepts from the book a 10/10. They're a great dive into user behavior and what triggers change in people. I feel like I learned a lot, even if the book is rather short.

The downsides though - the audiobook narrator feels like he's reading a technical manual. It's just not a good listen. Looking at the Audible reviews it's non-stop 1 star reviews for performance. The other side is that this book requites a good deal of reflection time. That's not a good fit for the audio format. I felt like I learned more from hearing Nir talk live for an hour than from the book, but I still look forward to referencing it later in products I'm building.

Victoria Simansjah

Amazing book for product builders, and product managers! Easy to read, and amazing content and observations. Find out what makes the successful products out there so addictive. Definitely a book to check out!

Anna Pinto

Good book. A great intro to some of the research behind forming habits and psychology (borrows heavily from the work by B.J. Fogg) and some interesting insights about applying the findings to a real project. However, it's not exhaustive. Think of it as an 101 class on habit forming.

Hooked hoe je mensen 'verslaafd' maakt aan je product

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