Overloaded Popular Culture and the Future of Feminism

This volume examines the phenomenon of laddishness and the cult of the girlie in film, TV, advertising, music, politics, literature, and society. It interprets these trends as a nostalgic longing for a pre-feminist society which, through the medium of comedy and irony, has been manipulated by popular media as a liberation from political correctness. Contrasting the culture icons of the 1990s with the 1970s tough chicks and the 1980s New Man and Have-It-All Woman, the book aims to show how the rhetoric of "laddism" emerged and how it has infused so many aspects of our cultural identity.