Entering Startupland An Essential Guide to Finding the Right Startup Job

Startup companies have a certain appeal. Not only do many technical and non-tech professionals wish to work for one, but executives from large companies also view successful startups as a model to help them adapt to today’s digital economy. This practical guide provides an insider’s analysis of various startup roles, including product development, marketing, growth management, and other areas. Venture capitalist, entrepreneur, and Harvard Business School professor Jeffrey Bussgang takes you through the responsibilities of each role, as well as the skills that coding wizards or non-tech professionals need to fulfill them. You’ll gain insight into how successful startups operate and discover which of them you may want to join—or emulate. Take a tour of typical startup roles, from business development, sales, and finance to customer and user acquisition and retention Gain clarity about the jobs that actually exist within startups to determine which ones are a good fit for you—or your company Get interviews with high-performing practitioners at top tech startups Learn how to collect intelligence on startups—which ones are successful and which ones aren’t doing so well