Name: Startup
ISBN: 9780735101418

Jerry Kaplan

The author offers an insider's account of the cutthroat entrepreneurial environment of Silicon Valley, detailing his struggle to start up a computer company, put together a team of software designers, and bring to market his unique product

A Silicon Valley Adventure

Startup

In 1987, Jerry Kaplan embarked on every aspiring entrepreneur's dream--he formed his own company. Startup is Kaplan's riveting and insightful story about what it takes to create and maintain a company in he computer industry--and how to handle its remains when the world is not ready to accept what it proposes. This is both an inspiring personal account and a thrilling adventure story of what goes on behind the world of the computer screen.

Startup A Silicon Valley Adventure

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