Cutting Edge Advertising How to Create the World's Best Print for Brands in the 21st Century

"Cutting Edge Advertising" offers a step-by-step plan for creating outstanding 21st century print advertising. Along the way, Aitchison presents more than 300 of the world's best ads--each discussed, analyzed and critiqued, frankly and provocatively, by the people responsible for them. This book is a goldmine for every advertising agency copywriter, art director, and account supervisor; in-house agency; and for every newcomer to the field.