John Battelle

The story of the popular Internet search engine draws on more than 350 interviews with executives at Google and other leading technology companies, explaining how it became one of the world's leading IPOs and revealing how Google and its competitors contributed to changes in information searching and viral marketing. 40,000 first printing.

How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

The Search

Explains how Google became one of the world's leading IPOs and reveals how it contributed to changes in information searching and viral marketing.

Jayme Bosio

I have no idea why it took me so long to read this book, but I'm glad I stuck it out. Although I was hoping there would be more insight into how search engines have changed our lives, it was still enjoyable reading about how Google and some of the other search engines were created and developed into the media/technological giants they are today.

Sean Harding

Luca Conti

This updated edition of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded "Wired" and founded "The Industry Standard". Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways. "The Search" contains exclusive interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin. Google is the No. 1 search engine and is now a recognised word in its own right - they receive over 200 million search requests every day and it is estimated that over 80 per cent of webusers turn to Google first.

The Search How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture

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