Electronic Marketing Theory and Practice for the Twenty-first Century

John was previously an Associate Partner in Accenture, specialising in CRM and financial services. Eamonn Galvin specialises in creating and implementing sales and marketing strategies and has worked for such companies as General Electric, Ericsson, Diageo, Aer Lingus and Microsoft. Martin Evans is a senior academic at Cardiff Business School and has been at the forefront of industry and academy collaboration, especially in the area of data-informed marketing.