Cashing Out A Handbook for Selling Your Creative Services Company, and a Million Reasons Not to Do It

What's it really like to sell a design company? This is, first, a book of stories: the experiences that leaders from companies like frog, Idean, T3, Hot Studio, and Cooper had as they went through the process of selling their companies. You'll read about how these leaders navigated the complexities of a sale: how they positioned their value, negotiated for themselves and their teams, and how they closed the deal. This is also a handbook, containing the pragmatics of how to get ready for a sale, how to work through the complex financial and legal journey, and how to prepare operationally, and mentally, for an acquisition. This book is also a warning for those who run an agency and want to get out. You'll hear about reward, but also regret. As you read the stories in this book, it will become clear: you can cash out and make a ton of money. But you can't hold on to your company, or your sanity, in the process.