IDeaLs (Innovation and Design as Leadership) Transformation in the Digital Era

Roberto Verganti, Joseph Press, Paola Bellis, Tommaso Buganza, Silvia Magnanini, Daniel Trabucchi, Abraham B. (Rami) Shani, Federico Paolo Zasa — 2021

Inspired by the actual transformation journeys of multinational companies, IDeaLs explores how re-framing our traditional theories reveals a more integrated approach to engaging people for systemic change.