Kay Ann Cassell

Uma Hiremath

Identifying the resources in major subject areas and genres, this title it shows students how to approach the reference query by matching specific types of questions to the most appropriate format. It addresses reference management basics: selection and evaluation of material, management of the reference department, and future trends.

An Introduction

Reference and Information Services in the 21st Century

Selected by educators nationwide as the best preparation for students and practitioners alike. Kay Ann Cassell and Uma Hiremath expand on their tremendously successful approach to reference service with this new second edition of their revolutionary text. This practical guide teaches failsafe methods for identifying important materials by matching specific types of questions to the best available sources regardless of format. There's a completely new chapter on using cutting-edge technology plus expanded coverage of marketing reference service, and providing chat and IM reference. Of particular value to practitioners is the discussion of staff competencies needed now and in the future. Reference and Information Services in the 21st Century is comprehensive in its coverage, with sections on fundamental concepts, major reference sources, special topics in reference and information work (including separate chapters on reader's advisory and youth services written by acclaimed expert Mary Kay Chelton who has added coverage of non-fiction), and developing and managing reference collections and services. Fresh material covers pertinent new topics in reference services and technology, including competencies and training in Web site development and maintenance, database evaluation, RSS feeds, blogs, popular social networking sites such as Facebook, and the ability to provide reference service across multiple formats. Guided by a national advisory board of educators and practitioners, this landmark text expertly combines both practical elements and guiding principles, and is sure to be useful to LIS educators, students, and both novice and experienced reference professionals. Instructors: Adoption entitles you to a free instructional CD-ROM featuring discussion questions, assignments, and PowerPoint presentations for each chapter. E-mail textbook-advisor@neal-schuman.com for more information.

Sarah Sammis

The professor's lecture notes were more entertaining. Hard to compete with them. But this book will be a good reference down the road.

b.andherbooks

Rating is for a text book. It fit the parameters of the clas and gave helpful charts with reference sources (in print and online).

Mahasin S Ameen

I mean, it was a book for Reference 501. It breaks down reference services well.

Reference and Information Services in the 21st Century An Introduction

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