Ethical Sellout

Ethical sellout is the book that Small wished had existed during an ongoing crisis of ethics throughout her role as creative director in the design, marketing and advertising industries. It provides readers with over 130 simple, achievable and ultra-accessible actions as points of entry into a more responsible practice. Ethical Sellout cleverly educates on the most effective methods to incrementally subvert from within a problematic industry toward meaningful and sustainable change.Its content is borne out of a rigorous design research project that included a comprehensive media scan of over 300 articles, papers, and posts, interviews and surveys of over 150 practitioners, and content and visual analysis of the top existing publications in design ethics. In this book you will learn:* How to navigate the ethical complexities of design* Career options in and outside of agency life* Over 130 immediately enactable ethical actions* Where you fall in the 10 archetypes of ethical practice* That anyone can act ethically regardless of client-base