From MORI to Magna Carta The Selected Writings of Sir Robert Worcester

For six decades Sir Robert Worcester has been the face of British public opinion research: founder of MORI, advisor to Prime Ministers and the Royal Family, and a regular on election night specials. Now the very best of his writings have been gathered together for the first time by his son, Professor Kent Worcester. The collection ranges from practical guides on polling, the media and reputation to explorations of public attitudes towards the environment, science and trust in national institutions. All are written in the clear and accessible style that has led Sir Robert to be in such demand in the media.