Sisomo The Future on Screen : Creating Emotional Connections in the Market with Sight, Sound and Motion

In the debates about what's next for marketing, communications and the media, the voice of Kevin Roberts is clear and compelling. Roberts is CEO Worldwide of Saatchi & Saatchi, Ideas Company. He turned the world of marketing upside down with the international bestseller Lovemarks: the future beyond brands. Now he's back with a book inspired by the screen-sisomo: the future on screen.