Redefine Impossible

When James Lawrence, aka the Iron Cowboy, announced his plan to complete 50 Iron man distance triathlons, in 50 consecutive days, in each of the 50 states, the only people who believed in him were James and his family. Go behind the scenes as James shares how he pushed physical, emotional and spiritual limits, and demonstrated how he 'Redefined Impossible.' This accomplishment is being called the single greatest feat in human, endurance history.