Name: Laws of UX
ISBN: 9781492055310

Jon Yablonski

Every designer today should learn the fundamentals of psychology. Instead of forcing users to conform to a product design or experience, designers need to learn how users behave and interact with various digital interfaces. This guide provides some key principles from psychology to help you design more intuitive, human-centered products and experiences. Humans have an underlying blueprint for how we perceive and process the world around us, and through simple lessons in psychology, this guide will help you define this blueprint.

Design Principles for Persuasive and Ethical Products

Laws of UX

Bhanu Pratap

Absolutely love this book. I find myself coming back to this occasionally, referring it to chads I teach and I’m pretty sure I’ll read it a few times more. Even has a website dude!

Lea de Sousa

5/5 ⭐

I picked this up because I was looking to refresh my memory of all those useful points you learn in college and then forget after you've written the exam. This delivered exactly what I needed! It's a compact and well-compiled book of UX basics. I'd recommend this to seasoned professionals and beginners alike. 

I think it's worth mentioning that you can find a fair portion of the book's content (and more) on their site.

The two "laws" that stood out for me, and that I'd like to keep in mind more often, are:
Jakob's Law: Users spend most of their time on other sites. This means that users prefer your site to work the same way as all the other sites they already know.

Peak-End Rule: People judge an experience largely based on how they felt at its peak and at its end, rather than the total sum or average of every moment of the experience.

Bridger Tower

Carla Schwarze

Conny Diez

Daniel Kilby

Andrew Mullins

An understanding of psychology—specifically the psychology behind how users behave and interact with digital interfaces—is perhaps the single most valuable nondesign skill a designer can have. The most elegant design can fail if it forces users to conform to the design rather than working within the “blueprint” of how humans perceive and process the world around them. This practical guide explains how you can apply key principles in psychology to build products and experiences that are more intuitive and human-centered. Author Jon Yablonski deconstructs familiar apps and experiences to provide clear examples of how UX designers can build experiences that adapt to how users perceive and process digital interfaces. You’ll learn: How aesthetically pleasing design creates positive responses The principles from psychology most useful for designers How these psychology principles relate to UX heuristics Predictive models including Fitts’s law, Jakob’s law, and Hick’s law Ethical implications of using psychology in design A framework for applying these principles

Laws of UX Design Principles for Persuasive and Ethical Products

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