Name: Laying the Foundations
ISBN: 9780578540030

Andrew Couldwell

This is real talk about creating design systems and digital brand guidelines. No jargon, no glossing over the hard realities, and no company hat. Just good advice, experience, and practical tips. System design is not a scary thing -- this book aims to dispel that myth. It covers what design systems are, why they are important, and how to get stakeholder buy-in to create one. It introduces you to a simple model, and two very different approaches to creating a design system. What's unique about this book is its focus on the importance of brand in design systems and creating documentation. It's a comprehensive, practical guide that's simple to follow and easy on the eye.

A Book about Design Systems

Laying the Foundations

JP Juinio

The goal of a design system is to educate, not enforce. Approach the management from a teaching and collaborating perspective, not as the ruling authority

"Systems design is not only scientific and meticulous, it's the mastery of interacting with people in a sensitive and effective way. The systemn is an internal tool and our coworkers are its users. They're human, just like us, and they want to do a good job. By empathizing, reassuring, educating, remaining flexible, sharing, communicating, and staying positive we've overcome many hurdles and are excited to take on new challenges in the future.”

This is real talk about creating design systems and digital brand guidelines. No jargon, no glossing over the hard realities, and no company hat. Just good advice, experience, and practical tips.System design is not a scary thing -- this book aims to dispel that myth. It covers what design systems are, why they are important, and how to get stakeholder buy-in to create one. It introduces you to a simple model, and two very different approaches to creating a design system. What's unique about this book is its focus on the importance of brand in design systems and creating documentation. It's a comprehensive, practical guide that's simple to follow and easy on the eye.

To recommend this book, you just need to be aware that Design and/or Systems topics are not boring to you. 

Curiosity, expertise, interest; after reading it you will surely have more to think about and ask.

Note: This is the Black & White Edition of the book, exclusive to Amazon at a reduced price to the original full-colour version of the book, which is available at: https://designsystemfoundations.com Laying the Foundations is a comprehensive guide to creating, documenting, and maintaining design systems, and how to design websites and products systematically. It's an ideal book for web designers and product designers (of all levels) and especially design teams. This is real talk about creating design systems and digital brand guidelines. No jargon, no glossing over the hard realities, and no company hat. Just good advice, experience, and practical tips. System design is not a scary thing -- this book aims to dispel that myth. It covers what design systems are, why they are important, and how to get stakeholder buy-in to create one. It introduces you to a simple model, and two very different approaches to creating a design system. What's unique about this book is its focus on the importance of brand in design systems, web design, product design, and when creating documentation. It's a comprehensive guide that's simple to follow and easy on the eye.

Laying the Foundations A Book about Design Systems