Leander Kahney

2011 stirbt Steve Jobs. Alle sind sich einig, dass Apple ohne ihn dem Untergang geweiht ist. Jobs' Nachfolger, Tim Cook, halten viele für die falsche Wahl – für zu wenig innovativ, zu wenig schillernd. Doch Cook beweist: Er ist der rechte Mann zur rechten Zeit. Unter seiner Leitung wird das iPhone das erfolgreichste Produkt aller Zeiten, das Dienstleistungsgeschäft wächst rasant und Apple steigt zum ersten Billionen-Dollar-Unternehmen der Welt auf. Leander Kahney legt nun die erste Biografie überhaupt zu Tim Cook vor. Wer ist der Mann, den viele für einen Langweiler halten, wirklich? Wie hat er Apple verändert und wo will er noch hin? Welchen Herausforderungen wird er sich in Zukunft stellen müssen? Und wird es ihm gelingen, Apple weiterhin an der Spitze zu halten?

Das Genie, das Apples Erfolgsstory fortschreibt

Tim Cook

Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone." But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplacable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.

The Genius Who Took Apple to the Next Level

Roxan

Despite telling cook during her interview that she was not a techie, ahrendts secured the position "because she shared apple values and our focus on innovation" cook wrote in an email to the apply employees "she places the same strong emphasizes we do on customer experience. she cares deeply about people and embraces our view that are that our most important resource and our soul is people. 

under her leadership employees are not hired for their sales experience, but for their empathy and compassion

Journalist Leander Kahney reveals how CEO Tim Cook has led Apple to astronomical success after the death of Steve Jobs in 2011. The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasn't merely Apple's iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes--especially not Tim Cook, the intensely private executive who many thought of as Apple's "operations drone." But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldn't be better. Its stock has nearly tripled, making it the world's first trillion dollar company. Under Cook's principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of success. Drawing on access with several Apple insiders, Kahney tells the inspiring story of how one man attempted to replace someone irreplaceable, and--through strong, humane leadership, supply chain savvy, and a commitment to his values--succeeded more than anyone had thought possible.

John Manoogian III

Review of Tim Cook the person - 5 stars.

The book itself is well written but not amazing. But as a human being, he's pretty legit.

Mert

If you already follow every news about Apple, there is nothing new for you in this book.

In 2011, Tim Cook took on an impossible task - following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadership Apple has soared: its stock has nearly tripled to become the world's first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible. Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steve's Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.

Rebeca Keren Nuñez

Muy interesante. Había algunas cosas que conocía, porque ya leí la biografía de Steve Jobs de Walter Isaacson, pero a la mayoría los desconocía. Me gusta cómo, si bien se concentra sobre todo en la gestión de Cook como CEO de Apple, también da lugar y analiza lo mencionado, a la luz de la vida personal de Cook. Tiene un tono ágil y es de fácil lectura. Aveces me resulto un poco repetitivo, pero eso no dificulta para nada su lectura. Recomendado.

Adam

I feel like I know almost nothing more about Tim Cook after reading this – other than his role at Apple after Jobs passed away.

Tim Cook Das Genie, das Apples Erfolgsstory fortschreibt

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