Lovability

Love is the surprising emotion that companies cannot afford to ignore. ​Lovability -- genuine, heartfelt devotion and loyalty from customers -- is what propels a select few companies ahead, leading to consistent growth and profitability. Think about the companies that you really care about and how they make you feel. Love is central to all human interactions, and business is made up of human interactions. Do the math and the solution is clear: Love is central to business. Nobody talks about it, but it is obvious in hindsight that love is everything in all we work for and can even be measured. Lovability: How to Build a Business That People Love and Be Happy Doing It​ shares what Silicon Valley-based author and Aha! CEO Brian de Haaff knows from a career of founding successful technology companies and building award-winning products. He reveals the secret to the phenomenal growth of Aha! and the engine behind customer love -- a set of principles that he pioneered and named The Responsive Method. In preparation for writing this book, he interviewed well-known entrepreneurs, executives, and CEOs at hundreds of name brand and agile organizations to help readers discover how to build their own lovable products and be happy doing it. Much has been written about how to build a breakthrough product and a successful business, but the author's message is original and refreshing. He suggests that most of what you have learned should be rethought. In a business world that has increasingly emphasized hype over substance and get-big-at-any-cost over profitable and sustainable growth, it's time for a new recipe for company success. Lovability is the essential ingredient that you have been looking for.