Researching UX: Analytics

Good UX is based on evidence; qualitative evidence, such as user testing and field research, can only get you so far. What you need is quantitative evidence: analytics. This book will show you, step-by-step, how you can use website and app analytics data to inform design choices and definitively improve uset experience. Offering practical guidelines, with plenty of detailed examples, this book covers: Why you need to gather analytics data for your UX projects Getting set up with analytics tools Analyzing data How to find problems in your analytics Use analytics to aid user research Measure and report on outcomes