Marketing Management

Philip Kotler, Kevin Lane Keller — 2006

This is the 12th edition of 'Marketing Management' which preserves the strengths of previous editions while introducing new material and structure to further enhance learning.

Reviews

Welas Watts@welaswatts

Apr 20, 2023

Avinash Yadav@bernie_gunther

Apr 8, 2023

lk@lkx

Mar 25, 2023