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Marketing: Theory, Evidence, Practice

Marketing: Theory, Evidence, Practice

Byron Sharp, Karen Nelson-Field, Anne Sharp, Dag Bennett, David Corkindale, Nick Danenberg, Charles Graham, Rachel Kennedy, Svetlana Bogomolova, Herb Sorensen, Erica Riebe, Magda Nencyz-Thiel, Nicole Hartnett, Anita Peleg, Adrian Palmer, John Scriven, Maxwell Winchester, Marianthi Livaditis, Larry Lockshin, Tiffany Winchester, Katherine Anderson — 2013
Marketing: Theory, Evidence, Practice bridges academic theory and real-world marketing knowledge. It introduces students to the core topics necessary for their undergraduate studies and is designed with the future professional in mind. It clearly illustrates how marketing problems have been solved in business - connecting theory to practice. Written by a combination of marketing academics and marketing scientists who engage with industry it presents information that is practical and interesting in a style that is theoretical and accessible.
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