Name: Marshall McLuhan
ISBN: 9780262631860

Philip Marchand

A new look at the man who gave us ideas "the medium is the message" and "globalvillage".

The Medium and the Messenger : a Biography

Marshall McLuhan

Some considered him the oracle of the electronic age; others dismissed him as a charlatan. But his predictions are coming true with eerie accuracy. It's impossible to ignore such McLuhan phrases as "the global village" and "the medium is the message" as we surf the Net or watch such momentous events as the Mars landing or the Hong Kong takeover live on our personal computers or TV screens. His genius was in foreseeing such cultural upheavals and his studies continue to have an impact on the way we view the world. Marshall McLuhan: The Medium and the Messenger traces the evolution of McLuhan's theories and is the key to understanding this enigmatic media guru.

Marshall McLuhan The Medium and the Messenger : a Biography

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