Facing the Other Way The Story of 4AD

"Facing the other way: the story of 4AD is the first comrehensive account of the iconic record label. From 4AD's inception in 1980, at the dawn of Britain's post punk movement, the label's enigmatic founder Ivo Watts-Russell pursued a particularly singular and obsessive vision, an artistic venture rather than a commercial exercise, eschewing trends and incorporating equally groundbreaking record sleeve design"--inside cover.