Executive's Guide to E-Business From Tactics to Strategy

Patrick King, Amy Wright, Martin V. Deise, Conrad Nowikow, PricewaterhouseCoopers (società), PriceWaterhouseCoopers LLP, PricewaterhouseCoopers LLP Staff — 2000

This text presents tailored e-commerce strategies for such industries as consumer products, entertainment, media communications, financial services, the public sector, petroleum, and utilities.