The Strategy Book

Quick, actionable, proven solutions for today's most common business strategy challenges. * *60 brief sections cover all you need to know to define and execute winning strategies. *Organized and cross-referenced for maximum ease-of-use: packed with clear descriptions, objectives, and examples. *Covers everything from using instinct to leading strategy formation. *Indispensable for both strategy newcomers and experienced strategists seeking innovative new approaches. This concise, easy-to-use book brings together bite-size solutions to today's most common business strategy challenges: everything managers and leaders need to define the right strategies and align the entire organization to execute on them successfully. Organized into 60 bite-size sections, The Strategy Book brings together crystal-clear advice for successfully choosing and applying today's most valuable strategies and strategic tools. For each, leading management consultant Max McKeown offers crystal-clear introductory explanations, concise discussions of objectives, and memorable, real-world examples. You'll learn how each strategy fits into your broader challenges as a leader; how to define and measure success; and much more. Exceptionally practical and fully cross-referenced, this book is designed to help you right now -- and to keep helping you with all your business strategy challenges, for years to come.