The Pleasure Center Trust Your Animal Instincts

In The Pleasure Center, Morten Kringelbach reveals that what we desire--what pleases us--motivates us for a good reason, and harnessing and directing that reason can make us much more rational and effective people. In exploring the many facets of pleasure, desire, and emotion, Kringelbach takes us through the whole spectrum of human experience. He concludes that if we understand and accept how pleasure and desire arise in the complex interaction between the brain's activity and our own experiences, we can discover what helps us enjoy life, enabling us to make better decisions and, ultimately, lead happier lives.