New Rules for the New World Cautionary Tales for the New World Manager

"Making it happen is Obeng’s constant refrain and his books are an antidote to the dryness of much managerial theorizing. Old World they are not." — Financial Times "At last, ground rules from a leading management thinker who puts his own theories into practice before taking them out to the world." "We knew our business practices were not as effective as they had once been. Now we know why. The New World creates a whole new set of rules." "Now I understand why our Old World approaches are not yielding as much as they used to." "To lead the world you must think in a New World way. New Rules for the New World provides the ideas and guidance to make it happen…and happen…and happen again." "You can’t have global leadership without leading thinking and leading behaviour. New Rules for the New World is a short cut to the front." "Eddie Obeng… a man to watch for the millennium" — Human Resources