The Future of Extraordinary Design Where Are We Going and How Will We Get There?

The Future of Extraordinary Design is a companion guide for designers who are at the stage in their career where they're starting to question the status quo. This book will help you explore and conceptualize your ideas on design thinking, to produce a more robust individual design identity. The Future of Extraordinary Design is your practical guide to a more holistic, sustainable, innovative future.In The Future of Extraordinary Design we explore three main ideas: - Why is standardization, an utterly unattractive and unexciting word, connected to global success phenomena?- Who is the human in Human Centered Design and can we segregate a human from their environment?- And just where does the designer's role in society lie - how can we as designers make the world a better place?Looking back through some of the greatest cultural and commercial successes we see patterns emerging that tell us so much about human desire and motivation. Taking into account psychological and anthropological theories, we uncover some fascinating insights into the people we are and the world we live in.In this time of exponential technological and social change, it's not enough to accept without questioning the theories of design we are given. It's time for designers such as us to explore the future of extraordinary design.